# Artist Management Level 2 (OMBUS-236) ## Course Overview **Course Code:** OMBUS-236 **Level:** 2 (Undergraduate) **Credits:** 3 **Duration:** 12 Weeks **Tuition:** $1,575 ## Course Description This course is a hands-on, real-world exploration of artist management, covering everything from discovering talent and building a team to navigating deals, negotiating contracts, and marketing and touring strategies. You will gain the skills needed to navigate the music industry through expert insights and real-world viewpoints. Artist management is one of the most critical roles in the music industry, requiring a combination of business acumen, creative vision, and interpersonal skills. This intermediate-level course dives deep into the practical aspects of managing recording artists and bands in today's complex music landscape. ## Learning Objectives By the end of this course, you will be able to: - Identify and develop emerging musical talent - Build and manage effective artist teams - Navigate complex industry deals and negotiations - Develop comprehensive marketing strategies for artists - Plan and execute successful touring campaigns - Understand the legal and financial aspects of artist management - Apply industry best practices to real-world scenarios ## Course Structure - **Format:** Online - **Duration:** 12 weeks - **Level:** Intermediate (Level 2) - **Application Required:** No ## Key Topics (To be detailed with full course access) - Talent Discovery and Artist Development - Building the Artist's Team - Contract Negotiation Fundamentals - Deal Structure and Terms - Marketing Strategy Development - Tour Planning and Management - Financial Management for Artists - Crisis Management and Problem Solving - Industry Networking and Relationships - Career Longevity and Sustainability ## Real-World Applications - Hands-on case studies from successful artist management campaigns - Interactive scenarios based on actual industry situations - Expert insights from current artist managers - Contract analysis and negotiation simulations ## Career Opportunities This course prepares students for careers as: - Artist Manager - Talent Agent - A&R Representative - Music Business Consultant - Entertainment Attorney - Tour Manager - Music Marketing Specialist ## Prerequisites - Basic understanding of music industry fundamentals - Music Business 101 or equivalent knowledge recommended ## Resources and Materials - Industry contracts and agreement templates - Case studies from successful artist careers - Guest lectures from industry professionals - Real-world project assignments ## Assessment Methods - Artist development project - Contract analysis assignments - Marketing campaign presentations - Peer collaboration exercises - Final management portfolio --- *Course URL: https://online.berklee.edu/courses/artist-management* *Note: Detailed lesson breakdown requires additional research from course page*