# Music Entrepreneurship (OMBUS-391) ## Course Overview **Course Code:** OMBUS-391 **Level:** 3 (Undergraduate) **Credits:** 3 **Duration:** 12 Weeks **Tuition:** $1,575 ## Course Description Develop the entrepreneurial mindset and practical skills needed to create innovative music businesses, from startup concepts to sustainable enterprises. Learn to identify opportunities, build business models, and navigate the challenges of music industry entrepreneurship. This advanced course combines entrepreneurial theory with music industry practice, guiding students through the process of creating, launching, and growing music-related businesses. Students will develop comprehensive business plans and learn to leverage technology, partnerships, and innovation to create value in the music ecosystem. ## Learning Objectives By the end of this course, you will be able to: - Identify entrepreneurial opportunities in the music industry - Develop comprehensive business models and plans - Understand startup financing and investment strategies - Create and validate minimum viable products (MVPs) - Build strategic partnerships and networks - Navigate legal and regulatory requirements for music businesses - Apply lean startup methodologies to music ventures - Develop sustainable growth strategies ## Course Structure - **Format:** Online - **Duration:** 12 weeks - **Level:** Advanced (Level 3) - **Application Required:** No ## Key Topics (To be detailed with full course access) - **Opportunity Recognition:** Identifying gaps and needs in the music market - **Business Model Innovation:** Revenue streams and value propositions - **Market Research and Validation:** Customer discovery and testing - **Financial Planning:** Budgeting, forecasting, and funding strategies - **Product Development:** MVP creation and iteration - **Legal Foundations:** Business formation and intellectual property - **Marketing and Branding:** Positioning and customer acquisition - **Partnership Development:** Strategic alliances and collaborations - **Scaling Strategies:** Growth planning and expansion - **Investment and Funding:** Angel investors, VCs, and crowdfunding - **Technology Integration:** Digital tools and platforms - **Global Expansion:** International market opportunities ## Entrepreneurship Areas Covered - **Music Technology Startups:** Apps, platforms, and software solutions - **Independent Record Labels:** Label creation and operations - **Live Event Companies:** Concert and festival production - **Music Education Businesses:** Online learning and instruction - **Artist Services:** Management, promotion, and support services - **Music Publishing Ventures:** Rights management and licensing - **Merchandise and E-commerce:** Product development and sales - **Media and Content Creation:** Podcasts, blogs, and video content ## Career Opportunities This course prepares students for: - Music Industry Entrepreneur - Startup Founder and CEO - Business Development Manager - Innovation Consultant - Venture Capital Analyst - Music Technology Product Manager - Independent Label Owner - Music Business Consultant ## Prerequisites - Strong foundation in music business fundamentals - Basic understanding of business principles - OMBUS-110 Music Business 101 required - OMBUS-240 Music Business Trends recommended ## Resources and Materials - Entrepreneurship frameworks and methodologies - Music industry startup case studies - Business plan templates and tools - Financial modeling software - Guest lectures from successful music entrepreneurs - Pitch deck development resources ## Assessment Methods - Business opportunity analysis - Market research and validation project - Comprehensive business plan development - MVP prototype creation - Final pitch presentation to industry panel - Peer collaboration and feedback sessions ## Startup Methodologies - **Lean Startup:** Build-measure-learn cycles - **Design Thinking:** Human-centered innovation - **Business Model Canvas:** Visual strategy development - **Customer Development:** Market validation techniques - **Agile Development:** Iterative product creation ## Industry Innovation Areas - **Streaming Technology:** Next-generation platforms and features - **AI and Music:** Machine learning applications - **Virtual and Augmented Reality:** Immersive music experiences - **Blockchain and NFTs:** New ownership and revenue models - **Social Commerce:** Fan-to-fan and direct artist sales - **Sustainability:** Environmentally conscious music businesses ## Real-World Applications - Startup incubation and acceleration programs - Investor pitch competitions - Industry conference presentations - Partnership negotiations - Product launch strategies - Market entry planning --- *Course URL: To be determined* *Note: Detailed lesson breakdown requires additional research from course page*